Social Media Specialist

                This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing brand focused on building a strong, authentic presence across social platforms. They prioritize consistent execution, audience engagement, and brand-aligned storytelling, and are looking for a dedicated Social Media Manager to own day-to-day social activity and community growth. This role plays a key part in strengthening brand visibility, connection, and relevance through organic social media.

Location

Fully-Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Role Overview

The Social Media Specialist will be responsible for managing and growing the brand’s social media presence across Instagram, TikTok, YouTube, Pinterest, and Facebook. This role focuses on daily content execution, community engagement, and performance-driven optimization.

This is a hands-on role designed for someone who can work independently, stay organized, and consistently execute high-quality social content while keeping a pulse on trends and audience behavior. The Social Media Manager will ensure all content aligns with the brand’s voice, values, and overall messaging strategy.

Key Responsibilities

Daily Content Execution

- Publish daily content across Instagram, TikTok, and Facebook, including posts, stories, and short-form video
- Ensure consistent posting cadence aligned with the content calendar and platform best practices
- Edit long-form footage to repurpose it for TikTok, Facebook, and YouTube Shorts.

Community Engagement

- Actively engage with the audience by responding to comments, messages, and mentions
- Initiate meaningful conversations that strengthen community connection and brand loyalty

Social Copy & Content Support

- Write engaging captions and on-screen text overlays aligned with the brand’s voice and tone
- Support content creation by adapting messaging to each platform’s format and audience behavior

Content Planning & Organization

- Develop, maintain, and execute a structured content calendar
- Ensure deadlines, posting schedules, and deliverables are consistently met

Analytics & Performance Tracking

- Monitor performance metrics across platforms, including engagement, reach, and growth
- Use insights and trends to optimize future content and posting strategies

Trend Monitoring & Creative Ideation

- Stay up to date on social media trends, formats, and best practices
- Continuously brainstorm new content ideas to improve engagement and organic growth

Brand Alignment & Quality Control

- Ensure all content is authentic, accurate, and aligned with the brand’s messaging and values
- Maintain attention to detail to ensure content quality and consistency

Qualifications

Experience

- 2+ years of hands-on experience managing social media accounts, particularly Instagram, TikTok, and Facebook
- Experience with scheduling tools.

Skills

- Strong copywriting skills for captions, text overlays, and social messaging
- Experience with community engagement and audience interaction strategies
- Comfortably analyzing social media insights to inform content decisions

Mindset & Attributes

- Creative and trend-aware with a strong understanding of social platforms
- Detail-oriented and organized, with the ability to manage tasks independently
- Reliable, self-sufficient, and consistent in execution

What Success Looks Like

- Social channels are consistently active, engaging, and on-brand
- Strong audience engagement and steady community growth
- Content reflects current trends while staying aligned with brand voice
- Clear use of performance insights to improve content effectiveness

Opportunity

This role offers the opportunity to take ownership of day-to-day social media execution for a growing brand, shape how it shows up organically across platforms, and build meaningful connections with its audience in a fully remote environment.

Application Process

To be considered for this role these steps need to be followed:

- Fill in the application form
- Record a video showcasing your skill sets