Senior Paid Media Buyer

                This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Role Intent

Hi.

We are already spending $50k USD/month.

Your job is to get us comfortable bringing that to $150k USD/month.

This is not a campaign execution role. This is not a dashboard-watching role. This is not an agency coordinator role.

You are responsible for making paid acquisition work as a growth engine across multiple product lines.

You Will:

- Own paid performance strategy across Meta, Google, LinkedIn, Twitter, CTV, etc.
- Personally operate inside ad platforms
- Direct creative strategy alongside our in-house creative team
- Partner deeply with Marketing Ops and Sales Ops
- Optimize toward real business outcomes — not vanity metrics

You report directly to the Head of Marketing.

You Are Evaluated On:

- Cost per Marketing Qualified Lead (MQL)
- MQL meetings held
- Cost per MQL meeting held
- Pipeline quality

If paid spend increases but revenue quality declines, that is considered failure.

This Is Not a Typical Media Buying Role

You Will not:

- Sit inside Ads Manager optimizing buttons for the rest of your life
- Wait for agencies to tell you what to do
- Optimize toward CTRs or cheap leads

You Will:

- Think about revenue quality
- Challenge targeting and ICP assumptions
- Influence positioning, creative direction, and hiring
- Connect ad performance directly to sales outcomes
- Own results across the funnel

This Role Sits Between:

Performance Marketing × Revenue Operations × Strategy

Scope of Ownership

You will own paid acquisition across 2–3 product lines, including:

- Meta Ads
- Google Ads
- LinkedIn Ads
- X Ads
- CTV

You Will:

- Personally manage campaigns initially
- Stabilize performance
- Hire and manage a junior paid media buyer ASAP

Long-term, you move from operator → performance leader.

How You’ll Actually Spend Your Time

In a typical week, you might:

- Build and optimize campaigns inside Meta Ads Manager
- Analyze offline conversion data tied to real revenue outcomes
- Work with Marketing Ops to validate attribution accuracy
- Partner with Sales Ops to understand lead quality
- Brief the creative team on new testing angles
- Push back on messaging that attracts the wrong customers
- Identify wasted spend across channels
- Recommend budget reallocations across product lines

You Are Expected To Say Things Like:

“We’re targeting the wrong ICP.”

“This campaign generates leads but not revenue.”

“The problem isn’t media — it’s positioning.”

Judgment is part of the job.

Core Responsibilities

Paid Media Ownership

- Manage and optimize campaigns
- Own testing strategy and budget allocation
- Scale winning campaigns responsibly
- Eliminate underperforming spend quickly

You own outcomes, not activity.

Advanced Tracking & Attribution

You Must Be Fluent In:

- Offline conversions
- Custom conversion events
- Conversion APIs
- HubSpot attribution
- Self-reported attribution models

We already have strong tracking infrastructure.

Your job is to use it intelligently.

If you cannot confidently operate offline conversion systems, this role is not a fit.

We will quiz you.

Creative Strategy Partnership

You Will Work With:

- An exceptional in-house creative team
- A dedicated CRO / landing page team
- An AI engineering team capable of rapid creative production

You Are Responsible For:

- Advising creative direction
- Designing testing frameworks
- Identifying winning messaging patterns
- Scaling creative learnings across channels

You do not design ads.

You direct what wins.

Revenue & Funnel Collaboration

You Will Work Closely With:

- Marketing Operations
- Sales Operations
- Sales Leadership
- Marketing Leadership

Your Responsibility Is Ensuring:

Paid traffic → Qualified pipeline → Meetings → Revenue

Performance marketing does not stop at lead generation.

What Success Looks Like

First 90 Days

- Deep understanding of funnel economics
- Campaign ownership established
- Clear testing roadmap in place
- Attribution trusted across teams
- Early efficiency improvements visible

6–12 Months

- Predictable MQL and meeting volume
- Improved cost per meeting held
- Strong alignment between paid media and sales outcomes
- Junior media buyer hired or managed
- Paid acquisition viewed internally as a reliable growth engine

Ideal Background

This Role Is Designed For Someone Who:

- Has 6+ years in paid media
- Has managed at least $100K+/month in B2B ad spend
- Has deep Meta Ads experience for B2B acquisition
- Has run meaningful spend on Google and LinkedIn
- Understands revenue-driven demand generation
- Enjoys working cross-functionally with technical teams

Strong Fits Often Include:

- Senior B2B performance marketers
- Agency performance leads moving in-house
- Demand Gen managers with heavy paid ownership

Required Experience

- Meta Ads (advanced)
- Google Ads
- LinkedIn Ads
- HubSpot
- Google Analytics
- Looker Studio
- Advanced Google Sheets skills
- Offline conversion tracking

You should be comfortable discussing attribution architecture, not just campaign settings.

Career Path

This role is intentionally senior and expandable.

Strong Performance Can Lead To:

- Head of Performance
- Head of Growth
- Demand Generation leadership
- Ownership of broader acquisition strategy

We are looking for someone who wants to build a performance machine, not just manage campaigns.

Personality Fit

You Will Thrive Here If:

- You care about revenue more than dashboards
- You challenge assumptions
- You move quickly
- You enjoy ownership
- You like working with smart operators across teams

If you want to only optimize ads in isolation, this role is not a fit.

If You Want To:

- Run serious B2B spend
- Work with elite creative and ops teams
- Direct real growth outcomes

We’d love to meet you.

Application Process:

To be considered for this role these steps need to be followed:

- Fill in the application form
- Record a video showcasing your skill sets