Media Planner Analyst

                Company Description
Publicis Global Delivery (PGD) is the talent powerhouse of Publicis Groupe, the world’s largest communications group. We hire, develop, and empower top talent globally to deliver outstanding work for some of the most prominent brands.
In LATAM, we are a team of 1,700+ passionate professionals who push boundaries and drive innovation every day. If you’re curious, analytical, and eager to grow, PGD is the place for you.
We Move People, and People Move Us.
Overview
We’re looking for a Media Planning Analyst to support the development and execution of data-driven media strategies.
In this role, you’ll work closely with strategy, investment, and analytics teams to build media plans, analyze performance, and deliver insights that drive business impact. If you enjoy working with data, understanding audiences, and turning insights into actionable plans — this role is for you.
What You’ll Do
- Support the development of media plans aligned with client objectives
- Manage budgets and flighting updates across tools like Lumina and Media Tools
- Track and maintain flowcharts and budget documents with high accuracy
- Provide recurring budget updates and support monthly savings tracking
- Deliver reach & frequency analysis using tools like Tardiis / NMI
- Extract audience and consumer insights from syndicated tools such as MRI and GWI
- Build charts, reports, and presentations for internal and client use
- Support competitive analysis and monthly reporting updates
- Monitor billing vs. budget and flag discrepancies
- Collaborate with cross-functional teams to ensure alignment and execution

What We’re Looking For
- Bachelor’s degree in Marketing, Advertising, Business, Economics, or related field
- Understanding of media planning across channels and buying models
- Strong analytical skills and attention to detail
- Ability to manage multiple tasks and prioritize effectively
- Strong communication and presentation skills
- Proactive mindset with a willingness to learn and grow
- Team player with strong organizational skills

Nice to Have
- Experience with media planning tools or syndicated research platforms
- Exposure to budgeting, forecasting, and reporting processes
- Familiarity with audience measurement and media metrics

Key Competencies
- Planning & organization
- Communication & collaboration
- Analytical thinking
- Process orientation
- Continuous learning mindset