Email & Digital Marketing Coordinator

                This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a globally recognized leader in functional training, dedicated to empowering individuals and professionals through innovative fitness solutions. With a strong commitment to delivering high-quality digital experiences, they focus on inspiring and engaging their community through consistent, brand-aligned communication across all customer touchpoints. Their marketing team operates in a collaborative, creative environment, driven by performance, brand excellence, and community impact.

Location

Fully Remote | Monday–Friday, 9:00 AM – 5:00 PM EST

Role Overview

The Email & Digital Marketing Coordinator will support brand marketing initiatives with a primary focus on executing and optimizing email marketing campaigns through Klaviyo. This role will ensure all customer-facing digital content meets quality standards and aligns with the brand’s voice and visual identity. Acting as a key liaison across teams, the Coordinator will execute, analyze, and refine email, SMS, and landing page campaigns while collaborating closely with managers and creative team members in a supportive environment.

Key Responsibilities

Email & Digital Content Management

- Execute, build, and QA email and SMS campaigns in Klaviyo, ensuring data accuracy, functional links, and adherence to brand standards.
- Strategically repurpose and recycle existing content (50% of workload), adapt briefs (30%), and contribute original ideas (20%).
- Provide strategic creative feedback in Figma to ensure alignment with the brand’s voice, look, and feel.
- Maintain familiarity with brand offers and audience (no copywriting required).

Website & Landing Page Support

- Build landing pages through the eCommerce platform (currently Shogun).
- Conduct thorough QA of landing pages, product detail pages (PDPs), and education pages across desktop and mobile.
- Assist in updating collection pages to ensure website-wide consistency.

Segmentation & Collaboration

- Ensure accurate inclusion of targeted customer segments within campaigns.
- Serve as the primary contact for cross-functional teams (e.g., Sales, Education) to coordinate email needs and campaign schedules.
- Act as liaison to align email and website assets across teams.

Performance Analysis & Optimization

- Review email and SMS performance metrics from dashboards to derive actionable insights.
- Contribute to discussions on layout, subject lines, and preview text, leveraging data to improve engagement.

Asset & Brand Management

- Stay up to date with Canto for image management and brand assets.
- Support the review process for internal marketing requests.

Qualifications

Experience

- 2–4 years of experience in email marketing, preferably using Klaviyo.

Skills

- Data-driven strategic mindset with the ability to analyze performance metrics.
- Creative instincts to generate ideas and effectively repurpose content.
- Strong attention to detail and ability to multitask in a fast-paced environment.
- Familiarity with the fitness industry is a plus.
- Understanding of brand offers and target audience (no copywriting required).
- Highly organized and proactive, with a focus on maintaining brand consistency.
- Collaborative approach with the ability to work effectively across cross-functional teams.
- Analytical mindset with a passion for optimizing digital content.
- Strong understanding of brand identity and customer engagement principles.

What Success Looks Like

- Ensuring all digital content aligns with brand standards and delivers a seamless customer experience.
- Successfully managing execution-focused email and SMS campaigns (80% execution, 20% ideation).
- Collaborating effectively with cross-functional teams to support marketing initiatives.
- Providing actionable insights that optimize campaigns and enhance engagement.

Opportunity

This is an exciting opportunity to join a globally recognized fitness brand and play a central role in shaping its digital communication strategy. You will work alongside supportive, hands-on managers and creative team members while strengthening your expertise in email marketing, campaign execution, and performance optimization.

In this collaborative and fast-paced environment, you will gain exposure to cross-functional marketing initiatives and contribute directly to delivering impactful digital experiences that inspire movement and wellness.

Application Process

To be considered for this role these steps need to be followed:

- Fill in the application form
- Record a video showcasing your skill sets