Digital Media Buyer – Google & Meta Ads

                About The Company
This Company is a Digital Agency guided by the values of courage, perseverance, resilience, passion, and awareness. The company focuses on providing customized solutions, rather than generic packages, to help local businesses grow. Its services include SEO, web design, PPC, and social media, and it offers a proprietary CRM platform to manage leads, reviews, and campaigns. The agency stands out for its transparent communication, innovative mindset, and commitment to the sustainable growth of its clients.

About The Role
The Media Buyer is responsible for planning, executing, and optimizing online advertising campaigns with a primary focus on Google platforms. This role drives measurable results such as increased traffic, leads, and conversions for clients. The Media Buyer collaborates closely with creative, account, and analytics teams to ensure campaigns are strategically designed, effectively executed, and continuously optimized. They provide clear performance insights and recommendations to clients, helping maximize return on investment (ROI) across campaigns.

Responsabilities
- Strategy and Planning: Develop comprehensive media buying strategies, conduct market research, and identify target audiences to maximize campaign effectiveness
- Campaign Execution: Set up, launch, and manage campaigns across Google Ads, YouTube, and the Google Display Network.
- Budget Management: Allocate and oversee campaign budgets, ensuring all initiatives stay within financial targets and deliver ROI.
- Optimization: Continuously monitor campaigns, conduct A/B testing, and implement data-driven improvements to achieve key performance indicators (KPIs) such as click-through rates (CTR) and conversion rates.
- Performance Analysis: Track campaign metrics, interpret performance data, and provide detailed reports to clients and internal stakeholders.
- Collaboration: Work with creative teams to ensure ad copy, visuals, and videos align with campaign goals and resonate with target audiences.
- Client Communication: Serve as the main point of contact for clients, providing regular updates, insights, and recommendations to optimize campaign performance.

Requirements
- Minimum 2 years of experience as a Media Buyer, preferably within marketing agencies.
- Proficiency in Google Ads; familiarity with other advertising platforms such as Meta Ads Manager is a plus.
- Strong analytical skills and experience using tools like Google Analytics to interpret campaign performance.
- Proven experience in campaign optimization, A/B testing, and conversion tracking.
- Knowledge of attribution modeling and performance measurement methodologies.
- Excellent communication and reporting skills, with the ability to translate data into actionable insights.
- Detail-oriented and highly organized, with strong budget management capabilities.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.

Benefits
- $2,500–$3,000/month
- 100% Remote Job from anywhere in LATAM