Creative and Social Media Strategy Lead

                Creative & Social Media Strategy Lead

Job type: Full time, remote. Hired as a contractor
Working schedule: Monday to Friday, EST Timezone working hours
Client: Zumba https://www.zumba.com/

About the Company

Zumba Fitness is a global leader in dance fitness, known for transforming workouts into joyful, high-energy experiences. Founded in Colombia, Zumba has grown into a worldwide movement present in over 180 countries, with millions of people participating in classes every week. More than just a fitness brand, Zumba is a community-driven lifestyle built around inclusivity, fun, and self-expression. Its philosophy centers on making fitness accessible to everyone—regardless of age, background, or skill level—by combining music, movement, and culture into an engaging experience that feels more like a celebration than a workout.

About the Role

We are seeking a highly creative, strategic, and proactive Creative & Social Media Strategy Lead to join our team. This role is ideal for someone who thrives in a fast-paced environment, brings innovative thinking, and has a strong ability to translate strategy into compelling social media content. As part of the creative social team, you will play a key role in shaping the brand’s voice, guiding execution, and ensuring high-quality, engaging content aligned with overall marketing objectives.

Key Responsibilities

- Provide strategic creative marketing consulting for social media and consumer marketing campaigns.
- Lead ideation and development of creative concepts, including visual direction and storytelling.
- Translate weekly content strategies into clear, actionable creative direction for execution (videos, photos, reels, etc.).
- Guide and mentor a cross-functional team including: Editor, Graphic Designer, Project Manager and, Community Manager
- Collaborate closely with the strategy team to align on content priorities and campaign goals.
- Develop storyboards and creative briefs to ensure cohesive execution.
- Attend planning and alignment meetings as required.
- Identify and leverage emerging trends, proactively suggesting ways to adapt and optimize content in real time.
- Ensure all deliverables are on-brand, high-quality, and delivered on time.

Qualifications

- Proven experience in creative strategy and social media marketing, preferably working with U.S.-based brands.
- Demonstrated experience in leadership roles, with the ability to guide and inspire creative teams.
- Strong understanding of content creation for social platforms (Instagram, TikTok, etc.).
- Ability to translate strategy into execution, even without directly producing content.
- Highly proactive, curious, and trend-driven mindset.
- Comfortable working in a fast-paced, dynamic environment with a high degree of creative freedom.
- Strong communication and collaboration skills.
- English proficiency (C1 or above)

Nice to Have
- Experience using ClickUp for project management.
- Familiarity with Figma or other design collaboration tools.
- Background in managing or contributing to content calendars and planning.